PHILMY

The only Van Raalte Trademark we could find for "Philmy" related specifically to hosiery, but we have seen several lingerie garments with this label dating from the 40s and 50s.

This remarkable Philmy full slip is currently listed on Ebay. Due to the crystal pleats we are dating this as 1950s. The tag is quite faded, but still legible.

Here is a delightful 50s Philmy half slip with deep pleated lace & chiffon hem from Heavenly Vintage Lingerie

SHEERIO

Van Raalte's SHEERIO line, used the most beautiful silky and ultra sheer nylon imaginable. Most of the labels I've seen have the SHEERIO name on them, but occasionally you will see the same fabric called PHILMY Sheerio, or sometimes just PHYLMY. These pieces are becoming harder to find and are commanding high prices, so if you have an opportunity to own a Sheerio piece do not pass it up.

"Sheerio" trademark registered in 1934, but was in use as early as 1931. The trademark was renewed by Van Raalte in 1974. It is now dead.


Here is a great Sheerio Ad from 1949


A superb PHYLMY full slip with embroidered chiffon Empress Jade Vintage


A delicious crystal pleat Sheerio nightgown and a rare Sheerio teddy both courtesy of Heavenly Vintage Lingerie

A pale blue flounced Sheerio nightgown with embroidered chiffon - courtesy of Heartsvintage